Kelley Marie Chic Boutique
Accessories create the perfect statement piece that gives the wardrobe a new splash.In March, Lakeway Area shoppers will have a new place to hang out with the opening of the new Kelley Marie Chic Boutique.
Kelley Marie will offer shoppers a warm, friendly atmosphere where they can shop for brands not found in area department stores.
“It’s something Morristown needs and more importantly it’s what Morristown wants,” said owner Kelley Simpson.
The boutique will offer styles ranging from fun and flirty, to polished and professional, Simpson said. The store will present premium designer collections, accessories, gift items and more and will offer a selection to create the perfect statement piece from everyday fun and professional to special occasion, giving the wardrobe a new splash.
Designer offerings at Kelley Marie include Miss Me jeans, Jude, Tribal, Sharon Young, Tru Luxe jeans and more.
Simpson said customers looking for Miss Me jeans previously had to travel to stores in Knoxville or Johnson City. Jude offers clothing made from “travel friendly” fabric. All items are made in the USA and include fun patterns. The store’s large collection of Tribal ranges from sportswear to dresses and the Sharon Young Collection features sophisticated, career clothing.
Popular colors this year include red, coral, vibrant blue and Kelly green.But Kelley Marie will also offer fun things, from tie dye to knits and the Ya brand, which features bright colors to appeal to younger buyers.
Simpson’s goal is to offer everything to dress her customers from head to toe. In addition to staple pieces like dresses, Kelley Marie will also carry accessories and items to complete the look — from classy jewelry to the perfect pair of shoes.
One of the boutique’s more unique features is the Fashion and Accessories Bar, where pieces will be presented in a personalized style session and tailored to the shopper’s interest, personality and body type.
Accessories create the perfect statement piece for everyday fun and professional to special occasion.“By contacting us in advance, a session will be planned and ready, giving Kelley Marie an opportunity to learn, explore and tailor outfits exclusively to the individual, thus leaving you looking fabulous,” Simpson said.
Part of the boutique’s job will be to keep up with and offer suggestions to customers about the latest fashion trends.
“Neutrals are currently very popular and always safe and current,” Simpson said. “By adding color and texture, the fun begins.”
This spring and summer, the trend is toward color blocking, paisley designs, stripes and lace in colors such as ivory, pewter and black.This spring and summer, the trend is toward color blocking, paisley designs, stripes and lace in colors such as ivory, pewter and black. The vintage look is also very popular, including a return to the 1960s popular chevron stripes. Popular colors this year include red, coral, vibrant blue and Kelly green.
Another unique feature of Kelley Marie is the Local Artist Corner Gallery, which features one-of-a-kind pieces created by local artisans.
“Both unique and interesting, these pieces are special for their connection to Morristown and the passion and love inspired behind each creation for others to enjoy for many years to come,” Simpson said.
By contacting Kelley Marie in advance, a session can be planned giving an opportunity to learn, explore and tailor outfits exclusively to the individual.A small assortment of locally crafted items will be on display when the store opens, but Simpson said she is continuing to look for interesting pieces to select from for the gallery, and would love to talk to artisans with a creative flair.
Kelley Marie will open on Saturday, March 3. Store hours are 10 a.m. to 6 p.m., Monday through Friday and 10 a.m. to 3 p.m. Saturday.
The store is located in The Gardens at 2412 W. Andrew Johnson Highway in Morristown.